Anyone can create mediocre content. Some would argue the internet is one huge pile of mediocre content. Creating content that has been published, republished, recycled and repurposed a million times is easy – but it will do nothing for your business.

You want content that generates more:

✔️ Leads
✔️ Engagement
✔️ Website traffic

And in order to do so, you need to create ✨ high-quality content ✨ 

It’s a fundamental pillar for inbound marketing, which means that a lot of your time needs to be dedicated to creating quality content that can boost your SEO and increase conversions.

And trust us, we know it’s not as easy as it seems. Our team is always working to improve the quality of our content – which is why in today’s edition of Marketing Mondays, we wanted to share with you a few resources to help you get started on creating top-quality content.

1. IDENTIFY YOUR CUSTOMER PAIN POINTS 😭

This is ESSENTIAL to creating valuable content. You need to identify your customers' pain points so that you can formulate solution-based content.

Your next question may be, “how do I do this?”

And here’s what we do:

📝 Surveys
⭐ Reading customer reviews
🔬 Research

The best way to discover your customer's pain points is to let them tell you directly. By asking targeted questions and actually listening to their responses, you can better understand and solve their problems with your products or services.

2. WRITE HIGH-QUALITY CONTENT ✍️ 

High-quality content is useful, in-depth, educational, accurate, and readable. Readable, meaning it is easy (and entertaining) to read. 📖

You want your content to fill a niche and add value to your readers’ lives. BUT you also need to ensure your content is relevant to the user’s search intent, so optimize your content to address the user intent fully.

We were going to create a big list to include here, but this article sums it up pretty great with 7 Easy Tips for Effective Content Writing.

3. MARKET YOUR CONTENT 💻

There’s such a wide range when it comes to what content marketing is. It can be video content, infographics, social media, SEO, and more.

You want to get people talking about your content. 🗣️

Share it on all your social media platforms to help do so. This is one of our favourite ways to do so, and find that posting your content through these platforms increases your organic reach. 📱

Grab the users attention with the visual, get them interested with the content, and include a CTA with an external link to the content (if applicable).

💰 You can also pay for targeted ads to expose your content to the right audience. Here’s an article explaining Everything You Need To Know About Paid Advertising (or if you don’t want to do them yourself, our agency can help – contact us for more details!)

Another good way to promote your content is through rewards and referral schemes. Ask your customers and people interested in your brand to share your content with others or leave you a review/testimonial. If your brand has a positive perception, your customers won’t hesitate to share the content. ⭐⭐⭐⭐⭐

4. ESTABLISH THE METRICS YOU WANT TO TRACK 📈 

The next step to creating quality content is establishing the metrics you want to track. By identifying these, you’ll have a way to track your content’s performance and make sure it’s performing well, or see if you need to make any tweaks.

There are SO many ways to measure content performance, but here’s where you can start:

SOCIAL SHARES ➡️ Your social media reach is a great indicator of how your content performs. Most social media platforms have an analytics tab you can use to monitor performance. You can also use dedicated analytics tools to gain deeper insights!

SEO ➡️ Your search engine rankings are an essential metric to consider. You can monitor your SERP ranking by using SEO tools (here’s a list of some great free and easy-to-use ones). Having high SEO rankings is a good indicator that your content is high-quality.

Impressions ➡️ Impressions show the reach of your content. Pay attention to the number of times your content is viewed and the location it reaches. That can help determine whether your content is reaching the right people.

Click-through-rate (CTR) ➡️ Your CTR informs you how your meta-descriptions and keywords are performing, i.e., how often users click on your content.

After you figure out what metrics you want to track, you can use them to assess and re-evaluate your content and make any necessary adjustments to try to make it perform better!

Moral of the story is that creating quality content is essential for your business. 

Users pay attention to (and trust) websites and businesses that provide quality and engaging content. How else will your business progress if your target audience doesn’t trust it? 👀

and that's all we got for this week!

We hope you can use some of these tips from this weeks edition of Marketing Mondays to help you write high-quality content! Be sure to stay subscribed to be provided with more concise, easy-to-understand marketing tips, tricks, questions, and more every week. 🔥