marketing mondays is so BRAT 💚

⭐ IT’S A BRAT SUMMER – EVEN FOR MARKETERS! ⭐

In June, Charli XCX launched her latest album, BRAT, and it's safe to say the marketing campaign that came with it continues to flood our feeds…

and it has branding lessons we can all learn from!

Charli and her team went through 65 shades of 💚 green 💚 to discover the unique colour that perfectly represents her new punchy and expressive album. This process alone is a testament to the power of strategic colour selection and colour theory.

In an Instagram post, Charli detailed the journey behind this decision, highlighting how it shaped the album's visual identity and overall success. This creative approach to colour selection ignited a viral sensation, setting a new standard for how brands can uniquely and effectively engage their audience through a single colour. 👇

Speaking of branding, we actually have a FREE course you can take where you’ll learn 8 Steps to using Branding to Build, Grow and Scale your Business. 🎨

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THE POWER OF CHOOSING THE RIGHT COLOUR ✅

Charli XCX's bold choice of a vibrant colour for her album cover is a masterclass in branding. This colour has not only dominated shelves, shops, ads, and transportation but also ensured the album stands out in both physical and digital spaces. The striking colour has generated buzz and excitement, showcasing how modern marketing can use colour to go viral.

Unlike the often-conservative approach to colour, Charli's creative decision made a bold statement that resonated with her global audience. Brands are using this to leverage the stand-out colour in their marketing as well.

There’s even a brat generator (we may or may not have used this to make the heading on our newsletter this week) 🤭

HERE’S WHY BRANDS SHOULD MAKE NOTE OF THIS 📝👀

🌎 A well-chosen colour can amplify a brand's marketing efforts and enhance its potential to go viral.

👑 Owning a specific colour allows brands to create a unique and identifiable presence both in-store and online.

🔗 A distinctive colour can evoke emotions and associations, fostering a deeper connection between consumers and the brand.

🤝 Fans and consumers often want to be associated with a chosen colour, creating a sense of community and driving organic, viral marketing.

💚 The right colour choice can reflect and amplify a brand's essence! When you see red and yellow for example, you think of McDonald’s!

Something that seems as simple as choosing a colour can actually be a transformative element of a brand's marketing strategy.

Charli XCX's BRAT album is a prime example, demonstrating how the right colour can elevate a marketing campaign to new heights of success and virality. 🌎

The significance and influence of colour selection provide a potent tool to augment a brand's visibility, engagement, and overall identity. By embracing creative and strategic colour use, brands can establish a lasting and memorable presence in the market.

If you’re in the market for new branding for your business, we’d love to chat with you about our services.

Book a FREE Discovery Call today and let’s see if we’re the right fit to help make your brand stand apart from the rest. 🤝