how to make your B2B marketing NOT boring

B2B marketing DOES NOT need to be dry and boring. 🥱

How, you ask?

By diving into people’s emotions – even though myths say that B2B “is not emotional.”

ANY buying decision you make has an emotional driver, and in B2B there are plenty:

📈 the drive to perform better
💼 to advance your career
🤝 to please your boss
+ MORE!

Still, so many B2B marketers treat their audiences like robots 🤖, which often means producing generic content that is safe… but ineffective. 🤔

A big shift might be coming in the B2B space, in that people not only crave but may soon expect B2B marketing to mirror B2C — with all the creativity and emotionally driven messaging that entails. 🤩

Sounds fun, right?

And if you want to be ahead of the curve, it’s time to inject a little more ✨ fun ✨ into your B2B marketing.

Below are some tips on how to capture your audience’s attention and keep them engaged!

BE FUNNY 😂

Humour can be tricky because it’s so subjective, but it is also one of the easiest ways to make B2B marketing more engaging — and stand out from the competition. 🏆

So many brands are stuffy or drowning their audience in techspeak, which makes it easy for audiences to tune out. Leading with laughs is a great way to cut through the noice and make a genuine connection with your audience! 🔗

THINK ABOUT THE MARKETING YOU HATE – AND BREAK AWAY FROM THAT 🙅👋 

To make B2B marketing less boring, try doing the opposite of what everyone else is doing. Identify the standard practices in your industry that feel uninspiring and think of creative alternatives. 🎨 Whether it's a fresh approach to your next e-book or a unique twist on an explainer video, stepping away from the norm can make a world of a difference. 🌎

For example, if traditional customer testimonials seem dull and repetitive, try making your videos more unscripted and natural — maybe even including some bloopers to add authenticity.

Check out these 20 B2B Video Examples That Are Anything But Boring from Column Five for inspiration!

GO “EXTRA” WITH THE ENTERTAINMENT 🎬💥

To make your content truly engaging and showcase your brand's personality, go beyond the basics and do something unexpected or add a little spice. 🔥Making your content more fun that it needs to be is such a good way to capture attention peoples attention! ⚠️

For instance, you could create a game or quiz to test your audience's industry knowledge, or produce a video that parodies a popular TV show or a current viral trend. By pushing creative boundaries, you can easily captivate your audience. 💡

B2B marketing is always changing, which means you always have opportunities to try new things and build stronger relationships with your audience.

Right now, we think that if you can turn a boring piece of messaging into something fun and exciting, your audience will take note. ✍️👀

At 12 Creative, we’re passionate about helping to create B2B marketing campaigns that are anything but boring.

If you need help with your B2B or any other marketing, we're here just a call away! Book a FREE discovery call with our team and let's explore how we can make your marketing more fun. 😎