12TV WITH MORGAN ARBEZ

Self Made by GRIT

12 Creative
March 25, 2024

A few weeks back, Eric had the chance to sit down with CEO, Visionary, and Athlete – Morgan Arbez.

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Morgan is the CEO of Grit Distribution where the company’s mantra is all about “**No Bullsh*t. Just Hard Work.**”

From her early passion for nutrition to founding businesses like GRIT Distribution and Project GRIT, Arbez’s story is one of resilience and determination.

She candidly discusses everything from her journey moving across the country at just 18 years old, strategies she's learned in the industry, the highs and lows of entrepreneurship, and the importance of starting small. Eric and Morgan also discuss her daily routine, work partnership with her husband Derek, and the legacy she intends to pass on to her children.

This episode is all about self-made success, and is one you definitely do not want to miss!

5 MARKETING TIPS TO TAKE AWAY FROM THIS CONVERSATION

1. IDENTIFY MARKET GAPS + PROVIDE SOLUTIONS

Morgan Arbez recognized gaps in various industries, such as in fitness competitions and fitness product branding. Her ventures, like GRIT Distribution and Project GRIT, are aimed to fill these gaps by providing services and products that addressed specific needs in the industry. For us marketers, this really emphasizes the importance of thorough market research to identify untapped opportunities and create offerings that meet consumer demands effectively. 🎯

2. BRANDING IS KEY

Arbez highlights the significance of branding in business success. She discusses both successful and unsuccessful branding efforts, and also about the importance of building a strong brand that people trust. In marketing, we should focus on developing a cohesive brand identity, and having a strong marketing strategy to execute it across all aspects of their business to foster trust and loyalty among customers.

In this conversation, Arbez shares her personal entrepreneurial journey – including both her challenges and successes, both financially and emotionally – which adds authenticity to her brand. Authentic storytelling humanizes the brand and helps build emotional connections with the audience. As marketers, we can leverage authentic storytelling in our campaigns to resonate with consumers on a deeper level and differentiate our brands from our competitors.

4. TAKE ACTION + BE PERSISTENT

In the chat with Eric, Arbez encourages aspiring entrepreneurs to take action and persist despite setbacks. Her advice to build on small successes emphasizes the importance of perseverance in entrepreneurship. This motivational messaging can be powerful as it can inspire your audience and team to take steps toward reaching their goals – which could be anything from purchasing a product or engaging with your brand!

5. HIGHLIGHT YOUR VALUES + WORK ETHIC

Arbez emphasizes the importance of values and work ethic in both her personal and professional life. She instills these values in her children, and attributes her success to hard work and discipline in all fields. In our industry, showcasing our brand values in our marketing efforts helps appeal to like-minded consumers, which can help attract a loyal customer base aligned with the brand's ethos.